Motivations, Educational Shortcomings, and Social Harms of Amateur Digital Journalism at an Ecuadorian University

Abstract

This case study examines the practices of news content production on digital platforms by students of the Social Communication program at the Technical University of Babahoyo (UTB), Ecuador. The study identifies the motivational factors driving this early involvement and analyzes its social repercussions. Using a qualitative approach, systematic direct observation of publications on Facebook, YouTube, Instagram, and blogs was combined with structured interviews with 15 students active in digital media, as well as a representative interview with an individual affected by inaccurate content. The results reveal intensive and daily use of digital platforms, mainly motivated by the pursuit of popularity (becoming media figures), income generation in contexts of labor precariousness, and the influence of peers and social networks. Content production is characterized by a lack of source verification, objective writing, and ethical considerations, leading to frequently adulterated or sensationalist publications. The absence of adequate training in the early stages of the program contributes to irresponsible practices that erode trust in digital media, foster societal distrust, and negatively affect aspects of citizens’ quality of life, such as emotional health and community cohesion. It is necessary to reformulate university curricula by incorporating mandatory training in digital ethics, fact-checking, and journalistic responsibility from the first semesters, in order to strengthen a communicational vocation oriented toward public service and truthfulness.